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ABOUT GHOST

The Invisible Force Behind Your Business

Helping Businesses Thrive

Having worked with over 500 businesses in group sessions, 1-1 and retained consultancy, Ghost has developed revenue growth marketing strategies for new start SME's all the way up to multimillion turnover businesses and corporates.

 

 

 

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Based in Cornwall, Ghost was founded in 2017 by Karen Hoyle (see LinkedIn for the latest in advice and background)

Karen is a Digital Marketing Industry Expert for academic institutions delivering digital learning and has achieved award winning results across multiple types of businesses. Hospitality and tourism, food and drink, manufacturing, tech, bioscience and medical, local services, public sector and private sector are just a few.

​​Karen works with leading marketing and digital agencies as value-added associates to deliver the very latest in digital strategy based on business needs this includes web, SEO, video and design.

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Take a look at the services offered to clients

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What clients and contacts say

Karen’s ability to develop compelling marketing stories and her work uplifting our brand made a significant impact. There was a noticeable change in our marketing channels and the strategy she provided allowed us to not fight against the tide but find new areas to attract to our business. Across all our areas of accommodation, food and beverage and various yearly themes we had imaginative content and value-added experiences. Working with Karen was a pleasure and she always had time to knock about thoughts but keep us all on track at the same time with solid project management. She developed the skills of our team and her management of agencies drove results we had not seen before. I’d like to thank her for all her hard work.

Darryl Reburn, Managing Director The Headland Cornwall

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Karen is an absolute pleasure to work with, her clarity, drive and creativity bring positive energy to projects which naturally leads to positive results.

James Neale – Director Idenna

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It’s been an absolute pleasure working with you Karen – you’re super-organised, provided great clarity of vision for the strategy, and a great job coordinating the work of multiple agencies.

Jim Michell – Managing Director Barefoot Media

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Karen did a great job pulling the teams all together to getstratospheric results on The Headland project! She is superorganised and pure pleasure to work with a solution-basedattitude. I hope to work with Karen again soon!

Lawrence Harmer – Managing Director Solve Web Media

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I had the pleasure of working with Karen at The Headland. During that time, she achieved phenomenal results and created a consistency and direction that took The Headland’s marketing to a much higher and sophisticated level. As a result, visibility increased significantly across search engines, social media, email marketing, and through national media coverage. Bookings, particularly during quieter seasons increased. The introduction of a revived newsletter drove more than £33k of bookings and The Witches afternoon tea more than doubled bookings around Halloween and October half-term. Her strength undoubtedly is in developing a strategy and driving it to success. She focuses on the long-term plan and delivers it. I would have no hesitation in recommending Karen. She is one of the best marketing professionals I’ve had the pleasure of working with.

Kim Gray – PR Consultant

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Working with Karen was extremely useful and beneficial to me. Over the course of our meetings we got to discuss a range of topics in depth. With everything we discussed Karen created a really clear marketing plan for moving forward. The information and guidance Karen provided has been exceptionally useful to both me and all of the staff at the business, and has helped direct many decisions over the past 6 months, with it especially aiding our website design. I still use the information Karen provided both day to day and for aiding future ideas.

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Karen was great to work with and understood what would be beneficial and achievable to the business very early on, I am very grateful for all of the help and ideas she has provided.

Karen is fantastic, I really look forward to our meetings, she has so many incredible ideas and has given me so much constructive advice. She believes in me and my business, which has given me the confidence to go for it. Knowing Karen is supporting me whenever I feel like I am out of my depth is invaluable.

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Karen was engaged as a consultant for Bodmin Jail to deliver the launch and strategy for an £8.5m world class attraction. Karen delivered during a very testing time in the midst of a pandemic, overseeing the marketing, brand messaging and ticketing solutions resulting in a hugely successful launch in October 2020. I would recommend Karen as a member of any senior team.

Martin Lyall, CEO of Bodmin Jail

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